Your Work. Your Reputation.
Your Key.
The digital trust passport that turns every informal worker's hustle into a verifiable, portable, and bankable identity.
The Invisible Economy
The informal economy is estimated at KES 5 trillion, yet its participants are locked out of digital opportunity.
No Verifiable Identity
80% of Kenya's workforce operates without a formal, verifiable work identity.
Word-of-Mouth Reliance
Trust runs solely on word-of-mouth and phone calls, limiting scale and reach.
Locked Out of Growth
Excellent workers remain invisible to lenders, insurers, and formal employers.
One Ecosystem.
Four Windows.
JuaKazi is a unified app with four distinct surfaces, all pulling from a single, immutable trust graph. We make informal skills formal, visible, and valuable.
JuaKazi Feed
Proof-of-work video content tied directly to verified completed gigs.
JuaKazi Chat
Integrated seamlessly with WhatsApp Business for zero-friction communication.
JuaKazi Profile
A rich professional identity built on completed work and voice testimonials, not school certificates.
Trust Card
A lightweight, shareable web link that works on any phone, including feature phones. No app download needed.
The User Journey
How trust is built, verified, and rewarded on JuaKazi.
Profile Creation (30s)
Worker creates a profile in 30 seconds: photo, voice intro, skill.
Proof of Work
Worker posts a short skill video; once tied to a paid gig, it earns a verified badge.
Discovery & Contact
Hirer nearby searches, watches the video, sees the 4.8-star rating, and messages via WhatsApp.
Escrow & Rating
Gig completed, payment released via M-Pesa escrow, both sides rate each other.
Permanent Trust Score
Trust score updates and belongs to the worker forever.
Financial Inclusion
After consistent high-quality work, the worker unlocks micro-loans and insurance offers.
The Uwezo Fund
Donors and corporates fund apprenticeships through the transparent Uwezo Fund.
Revenue Model Summary
Target: KES 135M Monthly Gross (At 1M Users)
5% Transaction Fee
On gig payments processed through the platform.
Pro Subscriptions
KES 200/month for advanced worker features.
Business Dashboards
KES 5,000–50,000/month for agency/corporate tools.
Trust API Licensing
Data access for banks, insurers, and logistics firms.
Ecosystem Fees
Interest share on micro-loans, sponsored feed content, certification fees, and Uwezo Fund admin fee.
Mission Integration
20% of all platform revenue flows into the ImeanTech Bridge Fund.
Learn about the Bridge FundFunds community agents (ImeanTech-trained youth) to onboard the hardest-to-reach demographics.
Pays apprenticeships under master craftspersons for people with disabilities and the extremely vulnerable.
Provides digital literacy bursaries and emergency support for consistently high-rated workers.
The Roadmap
Current
Functional MVP
Profile creation, job posting, rating system, and Trust Card generation.
Next 6 Months
Pilot Phase
Launch in Eastleigh/Kibera with 200 workers. M-Pesa escrow and WhatsApp integration.
12 Months
Scaling & B2B
50,000 registered workers and signing the first B2B Trust API contract.
24 Months
Mass Adoption
500,000 workers, clear path to 1M users, with five active revenue streams.
Be Part of the Revolution.
Whether you are a worker looking to build your reputation, or a partner wanting to integrate with the trust graph.